widgetBeat…

BusinessWeek looks at widgets as brand builders

March 3rd, 2008

by Al Merkrebs, March 3, 2008 @ 9:23 a.m. PST

BusinessWeek today published “Building a Brand with Widgets,” by Rachael King. The article takes a look at the potential of widgets as brand builders. It’s a good article because it covers a wide range of topics, from “anecdotal success” examples to strategies required for successful widget marketing.

According to King, “There’s certainly no shortage of programmers willing to make widgets. Facebook has attracted more than 150,000 active developers since May, 2007, according to Developer Analytics, a company that tracks the Facebook developer community. One draw is that Facebook lets indie developers sell advertising on their applications and keep the profit. Yet some social networking sites, including MySpace, were initially reluctant to open pages to an influx of third-party widgets (BusinessWeek.com, 5/22/07). MySpace is now offering developers the opportunity to make money from their applications.”

Entry Filed under: widget deployment, widget development, widget news