widgetBeat…

Marketers show SEO experts widget potential

March 27th, 2008

by Al Merkrebs, March 20, 2008 @11:45 a.m. PDT

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3/28/2008: Just a brief update:

James Welch, Head of Research for JustSearch, was on the SEO panel described below, and gave a very well received presentation entitled “Gadget Ads: How could they work for you?” James has kindly made his PowerPoint presentation available for download here.
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Original Post:

Would you believe that marketing people are beginning to proselytize about the use of widgets?

The “Search Engine Roundtable” blog writes a post from the Search Engine Strategies (SES) conference taking place in New York, where a panel of marketing people talked to SEO professionals about “Widgets and Gadgets are taking over, but what are they?” Some of the marketers findings are:

• Widget marketing is still in its infancy
• Widget marketing right now is being led by technology know-how; it will be better driven by marketing people and strategies
• Widgets are proving to be strong advertising vehicles
• Widgets are showing high click-through rates (CTR)
• Good “viral” metrics are key

It is awesome to see this kind of discussion taking root at so many relevant gatherings.

Entry Filed under: widget in sight