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Paramount Pics to release new Indiana Jones widget

March 19th, 2008

by Al Merkrebs, March 19, 2008 @ 10:28 a.m. PDT

Hollywood Reporter’s Gail Schiller writes this morning that Paramount Pictures will be releasing their second “Indiana Jones and the Kingdom of the Crystal Skull” trailer as a widget this week.

The first “Skull” trailer was released in February and, according to Schiller, “racked up millions of views.” Paramount’s first-ever trailer widget was for “Cloverfield,” which benefited at the box office from their widget campaign.

Paramount is also using a series of 8-10 video widgets for the upcoming Mike Myers comedy, “The Love Guru.” Widget producer Clearspring has created all of Paramount’s widgets to-date.

The widgets have been distributed on Facebook, where
the Indiana Jones page presently has more than 19,000 “fans,” who spread the widgets by sharing them with their friends.

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