widgetBeat…

Widgets will wedge portals

March 5th, 2008

by Al Merkrebs, March 5, 2008 @ 9:44 a.m. PST

Eric Alterman, founder of KickApps, has recently written a provocative article claiming that major Web portals will have to start using widgets to self-replicate and survive.

Alterman says, “Portals like AOL, MSN and Yahoo will eventually generate more impressions and ad inventory by exporting widgets to third-party websites than by serving retail traffic within their own domains.”

Alterman’s article, “Widgets and Online Portals,” is an insightful analysis of the future look of the Internet.

Entry Filed under: widget news