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MuseStorm to announce major platform enhancements

April 6th, 2008

by Al Merkrebs, April 6, 2008 @ 7:37 p.m. PDT

MuseStorm is set to announce on Tuesday two major enhancements to its widget creation and syndication platform: the first-ever support for creating native Bebo applications, and instant, cross-platform widget updating capabilities.

The enhanced platform will allow users — without having to rely on developers — to produce full-fledged, native Bebo applications.

In addition, the new platform has the ability to update widgets simultaneously. Users can make changes to any given widget and those changes will be ported across all platforms - Facebook, Bebo, Web, desktop or standalone applications.

These enhancements are rolled into the newly named “MuseStorm Engagement Platform” (MEP), which is built on the company’s existing end-to-end solution for widget creation and syndication. The platform includes a production studio (shown below) that allows non-technical users to create widgets, and analytics that show in-depth widget-interaction statistics.

MuseStorm co-founder Ori Soen says, “By offering customers a means to quickly and easily create Bebo widgets in addition to a wide range of other applications, as well as the ability to make simultaneous updates to widgets running on Web, desktop, Facebook and other applications, MuseStorm minimizes time spent creating widgets, and optimizes their benefits by letting our customers quickly and completely understand how their widgets are performing.”

Founded in 2005, MuseStorm is privately held and has offices in Sunnyvale, Calif. and Tel Aviv, Israel.

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