widgetBeat…

Widget metrics getting better

April 29th, 2008

by Al Merkrebs, April 29, 2008 @ 6:05 p.m. PDT

Widget metrics are becoming more sophisticated.

Clearspring’s Jodi McDermott today published an article on one of Clearspring’s metrics named Active Placements.

The metric measures the count of a widget’s placements that have been viewed at least once during a specified time period.

This metric, when combined with the number of times the widget is grabbed and the number of times the widget is installed, can show a widget’s “staying power.”

“As widgets are grabbed and placed on web sites, their staying power is where the impact of the widget really shines,” says McDermott.

You can read the entire article on Jodi’s Widget Analytics blog here.

Entry Filed under: widget in sight